01 June, 2018
Calling on Anyone With an Opinion!
I need to clear the cobwebs in my brain, so here I am.
I want to start a business to help correct misprinted English signage and marketing at businesses here. Da Nang is hitting its stride as an international tourist destination, so I think if businesses want to take advantage of that foreign market, they should have proper English. Most western tourists will speak English so it will expand their customer base if they can cater to that. (I know that in Beijing, as much as I do not like Starbucks, I found it an easy place to go because the staff there knew their menu in English as well as in Chinese.)
Right now I'm preparing a facebook business page so that I can link into some of the facebook groups here, but I need a name. While marketing and written English is my forte, I intend to partner with an English teacher to provide English training as businesses may require it.
With that in mind, I was thinking of naming my business something to imply we offer both written English marketing and spoken English training:
English 360, or maybe
Pinnacle English (has a more business-y sound, maybe?).
Then I got to thinking about the culture I'm moving to - a beach city in SE Asia, tropical climate, relaxed living - Lotus English was my favorite for days. There's just so many ways I can go with that concept. But after being here a week I've noticed that the Lotus is a commonly used symbol for many businesses. Lotus English would not stand out.
Bamboo English maybe.
But since I don't want to be mistaken for an English training center or school, I think I should choose a name that will entice business owners. Something implying wealth or growth:
Crystal English or ... I'm back at "English 360", "All in All English", "Pinnacle" or maybe
Help? Do you like any of these ideas? Does anything else come to your mind? I still need to try to figure out the meaning and value people place on names here, but I'm open to ideas!